Shop Decks
web-app feature
Lead Product Designer
COMPANY | Pip Decks® are confidence-boosting business toolkits
WORKED WITH | Cross-functional team of 3
PROBLEM | Complex purchasing process hindered user acquisition
SOLUTION | Shop for Decks provides a seamless in-app buying experience, improving customer convenience and streamlining acquisition
Research & Prototypes
Conducted and analyzed 30 in-depth customer research calls, synthesizing insights through signal identification and thematic sorting.
